Sick of struggling each day with dry, frizzy, or tangled strands? Honey, do we have good news for you. Coming soon (like, really soon) to the Like A Virgin haircare range, the all-new Hydrating & Detangling Leave-in Conditioner is the multi-tasking hero your hair routine’s been missing.
Powered by botanical actives and free from nasties, the easy-to-use leave-in conditioner rehydrates and strengthens strands from the inside out. Instantly transforming a misbehaving mop into a gloriously soft, smooth, frizz-free mane, it also provides lasting protection against breakage. Without weighing hair down.
Sound too good to be true? Read on to discover everything you need to know about our eagerly anticipated arrival. (We know you’re going to love it!)
It instantly hydrates, smooths, and detangles – while boosting shine
If your hair regularly resembles a bird’s nest, or your strands are like straw, look no further. Instantly hydrating and detangling strands with a powerful Maxi Pro-Nourish Complex (more on that later), our leave-in treatment will save the day. It only takes 3-4 pumps to achieve the soft, and silky locks of your dreams! 96% of users found the product effective at detangling hair, while 86% noticed an increase in hydration instantly*.
Got frizz? We’ve got your back. Enriched with frizz-fighting botanicals, the conditioner tames and smooths, while delivering bucketloads of shine. Hair is instantly more manageable – allowing you to style as you like, then get on with your day.
It makes all hair types more manageable in seconds
Lightweight yet nourishing, the leave-in conditioner is a friend to all hair types, textures, and lengths – and it’s suitable for daily use. Ultra-versatile, it can be spritzed on wet or dry strands for an instant improvement in manageability and shine. 91% of consumers noticed their hair was more manageable after using the leave-in conditioner!
Simply apply to your hair daily (or as needed), focusing on your mid-lengths and ends. There’s no need to worry about build-up, as the silicone-free formula won’t rob your hair of volume. Or leave it greasy or dull.
It protects against pollution and UV with magical Moringa
Helping to shield your strands from daily environmental stressors, the leave-in conditioner’s protective properties make it a welcome addition to your morning routine. Containing seeds from nature’s miracle tree, Moringa, our antioxidant charged Ultra-Protect Complex helps combat UV radiation, exhaust gas, and other pollution.
Preventing environmental micro-particles from damaging hair, the complex also helps condition and strengthen both healthy and damaged locks.
Botanicals nourish and strengthen for less breakage and fewer split ends
So now you know all about our Moringa-powered Ultra-Protect Complex, let’s take a closer look at our Maxi Pro-Nourish Complex – formulated with three key ingredients.
First up, a power blend of coconut extracts (water, juice, and oil) boosts hydration to improve hair softness and vitality from the inside out.
Next, avocado oil helps to moisturise, soften, and heal dry and damaged hair. Rich in essential fatty acids, plus Vitamins A and C, this deeply penetrating oil provides welcome nourishment to needy strands.
Last but not least is the hero of our formula – repairing and strengthening rice proteins. These create a film and protective protein layer to powerfully strengthen, repair, and protect the hair. They also help to minimise breakage so you can grow those luscious locks strong and long.
In a nutshell, our nourishing complex penetrates and envelopes strands to reduce breakage and damage while helping to send split ends packing. 81% of consumers interviewed reported less breakage after using the hydrating spray. So it’s a must for brittle, stressed out hair.
It’s free from silicones – so it won’t weigh down strands
While silicones are used in countless haircare prods to coat the hair shaft to deliver softness and shine, we’ve avoided them in this formula. Why? Because some silicones can weigh down the hair, particularly for those of us with fine or oily strands. Certain silicones can also be tough to remove with regular shampoo. This can then lead to build-up, dullness and even breakage in the long run.
We’re not saying silicones need to be avoided all the time (we’ve included beneficial forms in our OG masque, for example). However, it’s best to avoid them in any products designed for daily use or to be left on hair, to make sure your locks retain plenty of volume.
It smells unBalievable!
At Coco & Eve, we’re all about creating products that are not only super-effective but also totally delicious to use. So naturally, our latest hair product smells good enough to eat in our iconic coconut and fig scent. Each time you coat your strands you’ll be transported from your boring old bathroom to the luscious surrounds of Bali. What’s not to love about that?
And it’s landing… in just 5 days!
Now you know what you’ve been missing, we bet you’re dying to try our Hydrating & Detangling Leave-In Conditioner! Don’t worry – you won’t have long to wait. Our hydrating, detangling and smoothing leave-in conditioner is landing on 5 May. So, mark your calendars and be ready to add to cart!
*Results are based on a consumer trial using 21 subjects.
Written By: Pip Jarvis
Edited by: Iris